Business Management, Organizational Learning Essay

Business Management, Organizational Learning - Essay Example Learning has been considered to be the life blood of IBM, fundamental to its heritage and the success key to the future. Individual learning is the traditional domain of human resources as it includes training, work experience and formal education. Learning by individual in an organization is a prerequisite of the organizational learning. But, an organization with organizational learning should actively create, capture, transfer and mobilize knowledge in order to enable it to adapt it to a changing environment. The need for organizations to continuously learn and adapt to a changing market has been central concern to organizational learning theorists. According to Organization for Economic Co-operation and Development (OECD), organizational learning refers to the ways firms acquire, create, supplement and organize knowledge and routines around their competencies and adapt and develop organizational efficiency through improving the use of their core capabilities (Organization for Economic Co-operation and Development, p.302) IBM management has well promoted productive learning by instituting organizational learning mechanisms buy fostering structural, cultural, and psychological, leadership and policy facets of the multi facet norms of the learning structure. The management has enhanced organizational commitment and psychological safety among the subordinates. IBM has transformed individual learning in to organizational learning looking at its advantages over the business performance and effectiveness. The IBM executives have high expectations and confidence on how the learning strategy should be done within the organization so as to enable IBM to develop the workforce and organizational capabilities that would produce innovative solutions for its customers. IBM has considered organizational learning as the most effective learning strategy mainly because it can enable the company adapt

Hermes watches-segmentation targeting and positioning Research Paper

Hermes watches-segmentation targeting and positioning - Research Paper Example Markets are made up of numerous segments. Consumers portray different preference, characteristics and buying behaviour. The varying mindset of consumers is determined by many market-based factors. Marketers refer to the heterogeneous market characterised by customer behaviour to divide markets into segments; a process referred to as market segmentation. Therefore, market segmentation can be defined as the division of market into homogenous groups of consumers, in reference to the variables reflected in the marketing mix (West, Ford and Ibrahim, 2006). Marketing strategies are determined by product, price, place, promotion, people, processes and physical evidence. The difference between customers belonging to different market segments is minute. Individual segments should be evaluated through reference to a targeted marketing mix. Market segmentation helps in taking care of the homogenous groups of buyers. The key variables used in segmenting the watch markets include demographic segm entation, geographic segmentation, psychological segmentation, and psychographic segmentation (Dibb and Simkin, 2001). Geographic segmentation involves dividing the market into geographic units such as neighbourhoods, cities, regions and counties. Geographical segmentation factor is crucial in the marketing of the luxurious Hermes watches as customers are located in distant locations. The most strategic location for the marketing stalls for Hermes watches is urban areas. The immense population density creates the required marketing potential. Geographical segmentation of customers will involve the consideration of factors such as region i.e. district, state and city; size of the area; population density that considers various segments depending on population size e.g. urban versus rural neighbourhoods; and climate that considers the weather of the segment. Involves evaluation of factors such as age e.g. the watches have been designed to